The final outcome will be a multimedia presentation or a video in which you will have to advertise a product: it can be real or made up by you, it can be used at home or at school, etc.
This final product will be focused on giving some specific details about the product you are advertising through different means: images, some sentences, a short video, etc.
In order to be able to create it, you will surf and overcome different missions that will help you gain knowledge and acquire strategies to prepare and publish your presentation or video.
This project will be dealt with in a collaborative way. There will be individual, pair and above all, team work. This means that the knowledge will be created by the teacher's explanations, as well as by self-investigation and by interaction among the partners. You can work in teams of three classmates in order to create your advert.
One of the best points in this project will be the possibility of inventing different crazy machines or new ways of advertising well-known products.
It will be really important for the success of this project to follow all the instructions given in each activity, using the Internet and the links as a source of information.
Before starting with your project, there are some points you must check.
This project will be evaluated following this pattern:
- Your teacher will evaluate the final product (last post including the advert in your blog) following the rubric to assess the general product. It will be 40% of the final score.
- Your partners will carry out peer assessment and will grade your collaborative teamwork. It will be 20% of the final score. The students can generate the different levels or items to evaluate.
- Students will self-evaluate the final product using the rubric. It will be 20% of the final score.
- The final score will also include 20% for the teacher to evaluate how the students have involved in the project or tackled the different missions.
The 'Assesment rubric for the project: Designing an advert' will be your reference for the global project.
At the end the project, if you have done all the missions successfully, your teacher will give you a badge through the website Class Badges.
Let`s try and do your best!
Every mission will include a final task to consolidate all the learning. Some of these final tasks will be assessed using the following rubrics:
- Breaking the ice: 'Rubric to assess an oral presentation'
- Choosing the product:'Rubric for a digital poster'
- Broadcast your advert: 'Rubric to assess an advert'
- Your personal blog
You will also use a blog that will work as your digital portfolio. Each of you must have your own blog.
Along the missions, you'll be asked to make some posts to share and present the project activities. At the end of all of them, you will be asked to design a final post with all the knowledge and products you will have come up with throughout this project.
All your posts in the blog must be identified with the tag "Designing an advert".
This project is part of a group of projects. If you have learnt through the rest of these projects, use always the same blog. If you work only on this one, you must create one for your work.
It would be a pity if just the teacher, you and some of your partners enjoyed your final work and your blog. Why don't you use other ways to disseminate your advertising campaign?
- Send your blog link to your parents, friends, etc. They will really appreciate what you are doing at school.
- Get a Twitter account for the class that will be run by your teachers. Tweet what you want to publish promoting your final post and some of the works using the #projectadvert hashtag and you can even create one with the name of your group (e.g. #iescedecgroupthekings). Remember: 140 characters including the link and the official hashtag or the one your class has decided for this project. Because of your age, the Twitter account will be run by your teachers, so you will write the tweet and then your teacher will recap all the class tweets in list.ly.
- The 'Rubric to assess a tweet' will help you create a good tweet.
Is everything clear? If you have any questions, ask your teacher (or your partners). Perhaps they may have suggestions to make your project and work easier and more useful and, at the same time, more complete.